News

Marking their mark in Milan

April 17, 2012 (Tue)  |  By SIGNATURE KITCHEN
When we think of the italian city of Milan, we relate this iconic place to being the fashion capital of the world. Everyone knows about Milan Fashion Week and many brace themselves during this time to find out the latest collections fresh off the catwalks.

Equally as exciting, Milan represents another illustrious event, I Saloni, the Milan Furniture Fair. Held annually at Milan Fairgrounds in Rho, I Saloni is the largest furniture and design trade fair globally and this year will marked its fifty-first (51st ) year running. With a massive exhibition area of more than two hundred and ten thousand (210,000) square metres, with over two thousand five hundred (2500) exhibitors and a staggering three hundred thousand (300,000) visitors, I Saloni is the pinnacle of where international designers concregate to showcase their best offerings in furnishing quality, innovation and style.

In line with this, Signature Kitchen will embark of their first (1st) venture into I Saloni this year. Recognising the superior standards of this exhibition, Signature Kitchen has spent the past year in research and development to design a kitchen that depicts the hallmark of global supremacy and excellence.

Successfully, Signature Kitchen will showcase the first of this kind, avant garde kitchen prototype that boasts of a 3-prong approach incorporating ultra-modern essentials with natural elements and finally, infusing both together with some Malaysian artistic design.
The end result is a luxurious, superbly crafted kitchen that carries gloss and natural wood textures with subtle Malaysian “songket” design that fully demonstrates Signature Kitchen’s strength for intricacy and fine furnishings.

Another milestone for the brand, Signature Kitchen continues to pioneer the Malaysian kitchen industry by being the first kitchen company, and in a broader category, the first Malaysian furniture company ever, to participate in I Saloni Italy.
True to the essence of the brand, the passion for kitchen innovation and technology shines bright with Signature Kitchen. As customers, we can only hope that this sophisticated “songket” design will be made available for mass market in the near future.

Signature Kitchen showcase will be exhibited at Pavilion 18, Stand F02, Fiera Milano, Strada Stattale Del Sempione 28, 20017 Rho Milano, Italy from 17-22 April, 2012.

For those interested to explore Signature kitchens, please call the Signature Hotline at 1800-88-0009 or visit Signature Kitchen headquarters in Kota Damansara – Lot 24, Jalan Teknologi, Taman Sains Selangor 1, Kota Damansara, PJU 5, 47810 Petaling Jaya.